Purple Frog's SMB AI Insights
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Purple Frog's SMB AI Insights
The SMB Guide to Measuring AI Marketing ROI - Beyond Vanity Metrics to Real Business Impact
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Purple Frog
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Season 1
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Episode 4
Small and medium-sized businesses investing in AI marketing face a critical challenge: proving return on investment. While 83% of marketers report increased efficiency from AI tools, only 34% of SMBs can accurately measure the financial impact of their AI marketing investments. This measurement gap isn't just an accounting problem—it's preventing SMBs from scaling successful AI strategies and securing additional investment in growth-driving technologies.
Learn more: https://www.purplefrog.io/blog/the-smb-guide-to-measuring-ai-marketing-roi